ABOUT KELLI
I am an experienced creative director with over 20 years in the field. I am a jack of all trades with high proficiency in Adobe Creative Suite, Graphic Design, Event Planning, Athletics, Communications, and Public Speaking. My passion lies in creative direction and I am a strong art and design professional with a Bachelor of Arts focused in Communication and Business from Juniata College.
Throughout my career, I’ve had the great fortune to work on some truly exciting projects, while meeting many creative individuals along the way. I believe in working together to create a whole that is greater than the sum of its parts. For more information about my experience, and portfolio, get in touch today.
To Resume
October 2009 - present
DIRECTOR OF CREATIVE SERVICES -
TEMPLE UNIVERSITY
• Design media guides and recruiting brochures for 19-sport Division I varsity athletic program
• Create print marketing and promotional materials (posters; pocket schedules; game programs)
• Handle all major graphic and design needs for athletic department, including but not limited to print ads, billboards, website and TV ads, PowerPoint presentations, certificates
• Possess a “creative eye” and ensure that the final product meets intended goals by managing and understanding the target audience, creative process and creative development
• Review requests for collegiate sports licensing
• Serve as the art director on photoshoots for 500+ student-athletes
• Facilitate, aid in and design various facility branding projects
• Focus on developing and maintaining relationships with local and national printing vendors for current and future printing needs
• Conduct thorough bid process for all jobs to ensure quality work at cost-effective prices
• Act as the department liaison with website provider; have overseen three website redesigns
• Oversee staff of 3-5 assistant designers
July 2004 - October 2009
DIRECTOR OF PUBLICATIONS - UNITED STATES NAVAL ACADEMY
• Designed and laid out media guides and recruiting brochures for 32-sport Division I varsity athletic program
• Created print marketing and promotional materials for Naval Academy Athletic Association
• Handled all graphic and design needs for athletic department
• Prepared PowerPoint presentations for senior administration
• Maintained $100,000+ budget for publications department
• Developed and sustained relationships with local and national printing vendors
• Conducted thorough bid process for all jobs to ensure quality work at cost-effective prices
August 1998 - June 2004
ASSISTANT DIRECTOR OF COMMUNICATIONS - BUCKNELL UNIVERSITY
• Designed and edited media guides and recruiting brochures
• Created posters and other promotional materials for various sporting events
• Assisted in all aspects of media relations for 28-sport varsity athletic program
• Promoted Division I varsity athletes to local and national media
• Maintained and enhanced athletic website (www.BucknellBison.com) on daily basis
• Supervised eight-person staff
• Served as primary media contact for 11 varsity sports, including NCAA qualifying women’s basketball team
• Emceed monthly luncheons honoring women’s athletics
